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McDonald's - The menu that saves your day & budget (value platform)

Maria, the main character of the commercial is the epitome of a hyper-rational person who considers all scenarios with her mathematical thinking. With a personality inspired by some of the female characters that have recently entered pop culture, Maria becomes the ideal protagonist to launch McDonald's new platform: Home Menu Mix, a platform that highlights people's need for a good value for money.

PROJECT: McDonald’s - The menu hat saves your day & budget (value platform)

AGENCY: DDB Romania

PUBLISHED: March 2023

TEAM: CD: Roxana Nita // CW: Alexandru Iliescu // AD: Ana Tanasa

AWARDS: Bronze @ADC Awards

Campaign board